Termeh Resane

Terme Media Exhibition was held in 1401 at Espinas Hotel in Tehran and many professional manufacturers of construction products participated in it. Rona Light Company was also join in this exhibition along with a group of colleagues in this field. The design of Rona's exclusive pavilion and other partner brands, such as Omid Hari, Golden Gallery, Tarang Decor, etc., was done by the architect Shahrouz Zomorodi. Zomorodi's different approach in designing this pavilion was based on the use of building elements together and a different attitude to the exhibition stand. The division of the exhibition space into two parts for displaying the designed sculpture and the reception lounge brought all the necessary functions. A suitable space for visitors to sit and talk, which had a private lounge next to it for receiving VIP guests, which was used for private meetings and signing sales contracts. The composite sculpture of Shahrouz Zomorodi was an arrangement of different building materials that stood out in a completely dark space with Rona's spot lights. The initial idea of the sculpture was the presence of these brands and their cooperation in the process of a project, which later became a platform for criticizing the structure displayed today. A look that suggested a modern idea and focused on creativity. And it expanded by making and displaying of statues.